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Combloggoogle-organic-click-through-rates-in-. Local search for businesses figure. ctr based on location on a google serp for branded and unbranded research. If the top of the first page is what matters to be visible, we have to understand that more and more our ability to be visible online local seo service impacts on our behalf economic offline, because the customer's decision process is radically changed. In fact, as several studies have shown that, prior to making a purchase, the potential consumer consult up to information sources ranging from radio to tv, newspaper articles, through word of mouth and of course the web, as shown in table.
Purchase category average number of sources used user of users affected by zmot cars and accessories. technology consumer electronics. Travel. products local seo package for self-medication.generic consumer goods. personal care restaurants “fast-food”banking services. insurance. credit cards. investments. table.here's how to change the information sources used in the purchasing process. Source: google shopper sciences, zero moment of truth industry studies, u. S., april. Chapter the availability of smart phones with apps and internet access will increase the tendency to see the network in the decision-making process, even for local. It is therefore evident a sharp increase in the amount of information collected and consulted sources online and offline, even before you decide to make a choice of purchasing and visiting a physical store.
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According to the study conducted by google with symphony iri group, in and shows that the percentage of customers who perfected their own decision-making process purchase in the store was decreased from to. Right now it plays an increasingly local seo services india important role in decision making purchase: if in procter gamble introduced the concept of foot first moment of truth by identifying the first contact visit here with the product and the seller decisive moment to persuade a customer to buy, in google introduced the new concept of zmot zero moment of truth.